Monday, January 26, 2009

Upstart Paper Cracks Irving Media Monopoly

The monopoly in the media is a huge concern not only in Canada, but all over the world. Media corporations (or media Giants) are becoming bigger and more powerful while small media companies are being "swallowed up."
The Irving monopoly in the Canadian province of New Brunswick is a great example of how one big media company can control the whole media sector in a particular geographical area. The competition becomes not fair considering the amount of money and opportunities the Media Giants have and small companies are just not able to cope with it. And in this situation people are the ones who suffer most of all, because they are the ones who don’t get enough information and sources to be well-informed. The media conglomerates choose what to show, how to do it and how to present the information. It happens everywhere and with the whole Globalization thing the problem is already on an international scale. As Thomas L.McPhail remarks in his book "Global Communication" that the media sector in the whole world is in fact controlled by several Media Giants, and mostly all of them are American. ("First, in terms of revenue, the three largest global media empires are all American.") - McPhail, p.59. In some countries American media is more popular than the local media considering the fact that it is almost impossible for local media to compete with American conglomerates.
The Irving family in the Canadian province is a small model of the world's number one concern in the media sector - the monopoly on the information. And nowadays this problem is being widely discussed but at the same time the solution doesn’t seem to be easy. To resolve the monopoly problem all the parts of the society should be involved starting with the government and ending with...citizen journalists.
Yes, citizen journalists are indeed the ones who can resist the unequal flow of information with their blogs, chat-rooms and discussion boards. Because while "old media" can be controlled by one family or corporation, the "new" media is able to present different opinions and stay independent. Maybe that’s the reason why the United States, the country where the whole media sector is divided between several media giants, is the place where blogs and web-sites are extremely popular. Because at the time when "old-school" media has lost people's trust in it, bloggers are the ones who are maybe not completely trustworthy, but at least give their readers a choice to make their own decisions.